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Creating New Business Strategy

"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game." -- Goethe

The Challenge

"Great, we're bringing on a dynamic new outfit," Paul thinks. "But we haven't nailed the strategic issues yet. We've got to get them in place or we're going to be spinning our wheels while we're spending our money."

A basic difficulty in developing new strategies through mergers and acquisitions is that the dynamics created vary depending on the specifics of each event. Those driving the change need to carefully analyze what they want to achieve, and how that can occur given the histories, goals and visions of the two firms coming together.

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