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Merging Cultures

"The two common reasons for losing are: not knowing you're competing in the first place, and not knowing with whom you really are competing." -- Phillip Simborg, Grubb & Ellis Company

The Challenge

Nicole thinks, "In the newspaper, this merger of Ultra and Mega sounded great. But if I have one more person from Ultra tell me how spoiled we Mega folks were, I think I'm going to scream!"

No matter how sound the business reasoning behind a merger, if the newly combined firm doesn't act quickly to identify the new culture and move toward it, harmful clashes will persist. A lingering "us vs.them" attitude creates communications problems, reduces productivity, fosters power struggles and can result in loss of key talent to competitors.

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