The Challenge
Susan, a member of the management team, in a moment of frustration says, "The company has a great concept but we don't seem able to get the pieces put together to make it happen."
Sound strategic planning helps take a company from a lofty vision to researching and developing ideas, selling product, and generating revenue. Companies with little or no skill in strategic planning have difficulty setting and achieving realistic objectives. Unable to focus their resources toward achieving key results, they expend a lot of effort but don't ever seem to achieve their potential.
